Many women want to improve their bodies, with an increasing number opting to undergo cosmetic surgery abroad.
And there are suggestions that the popularity of such procedures has been boosted thanks to a TV show being show in the UK.
Called The Only Way Is Essex, the programme is being aired on ITV and it focuses on a group of people from the southern county.
While breast enlargement abroad and within Britain was already on the up before the show, there have been claims that this upwards trend has been pushed even further by the television offering.
According to a report on the Daily Star, a medical group has seen raised interest from potential customers.
The publication suggested that stars of the show, such as Lauren Goodger and Amy Childs, are causing women to re-evaluate their own figures.
Indeed, interest from within Essex itself is rising the fastest, Transform has claimed.
It said the number of people seeking to have boob jobs went up by 31 per cent after the show started to be aired, while operations on lips and other areas were also more popular.
And it is not just women who are enquiring about such procedures, the firm noted.
It has also seen a 32 per cent increase in questions from men, it pointed out.
Shami Thomas from the company said: “We’re astounded by the impact the show is having on the number of inquiries from the Essex and east London area, we can also see a direct correlation on our website when the show is on air.”
She added: “The show’s stars certainly live up to the Essex stereotype as being gorgeous and glamorous, but this shows looking good is a priority whether you’re on TV or not.”
Thanks to the development of new medical techniques and competition in the industry, a rising number of people are now able to get cosmetic surgery abroad.
Whether they are seeking breast enlargement abroad or other forms of treatment, there is an ever increasing range of options open to them.