Category Archives: Photography and Models

The Ice Cold Truth About Professional Product Photography

The Ice Cold Truth About Professional Product Photography

The problem with product photography is that it’s a bit like riding a unicycle. It looks easy, until you find that you can’t even get as far as falling off because you can’t get on in the first place. In fact product photography is even worse than this, because many people think that not only is it easy, they’re actually good at it. There’s no physical falling off involved which would otherwise tell you that your skills fall fairly short of the ideal, except that of course there is a falling off involved – a falling off of the number of sales you’re likely to get.

Photographing products for sale seems easy. After all, all that’s needed is the product, and something to photograph it with. Digital cameras are now not only highly sophisticated, but pretty affordable too. This gives people the misunderstanding that the process of advertising photography is easy, but in effect it’s actually about as effective as trying to ride a unicycle with stabilisers, and still falling off.

For example, let’s take a cold bottle of beer. What could be easier to photograph than a nice cold beer? You have the beer in the fridge, you take it out, and you start photographing it. Of course, you’ll need some pretty good lighting set up otherwise the whole thing will look flat, dim and dull. But then the moment you point the bright lights at the cold beer you find that the beer starts warming up.

You imagine that it would look good if you could recreate the sort of look professional advertising photographers achieve, with ice trickling down the side of the beer. You get some ice cubes, mash them up, and drip them down the side of the beer. Within seconds, they’re all melted, and puddle around the bottom of the bottle, leaving you with the chance to occasionally take one photograph if you’re lucky. Of course, what you won’t know is that real product photographers don’t actually use ice. They use something called ice powder, which is a gelatine based substance which, when mixed with water, creates a clear, slushy sort of mixture which looks like ice, but doesn’t melt. It also sticks very well to surfaces, making it ideal for photographing anything that’s supposed to look cold, like your beer bottles, or a cold can of drink.

There are so many other tricks and tips to product photography, which effectively means that almost nothing you see in professional product images is real. But if you don’t realise this, and you don’t realise what the techniques are that are used by professional photographers then you’ll always end up with images that are sub standard, and about as impressive as a unicycle with stabilisers, or a tightrope that’s sitting on the floor.

Of course, the reason why many people choose to take their own photographs is because many of the leading advertising photography studios charge very high prices. But just because some of the more prominent studios make it clear that they’re happy to price small businesses out of the equation, that doesn’t mean to say that all studios feel the same way. In fact there are many highly professional advertising photography studios which offer professional grade photographs which incorporate all of the tricks of the trade needed to create an image that sells, yet for a price that’s incredibly competitive .

In fact prices under 10 are perfectly possible to find, meaning that you could have a professional product photograph that’s likely to grab attention for all the right reasons, and help promote your product successfully, for about the same price as a small round of drinks. Now that’s something worth cracking open a beer for.

Creative Fine Art Photography

Creative Fine Art Photography

Fine art photography is an artistic medium through which a photographer uses his or her creative vision to express the perceptions and emotions developed primarily for aesthetics and judged for its beauty and meaningfulness. Classification of photographs as fine art is difficult task as there are no standard factors involved, similar to other forms of art. Fine Art Photography is different from commercial photography as the latter is more concerned about the promotion of a product or service. It is also different from documentary photography as the latter is used to support any news or story. Fine art photography conveys a higher level of intensity and presents the subject in a different light form. The elements are seen for their form as separate entities rather than promoting a specific brand or product. This type of art photography takes a considerable amount of time, money and effort to develop and can be seen displayed in museums, art galleries and private collections. The quantity of such art photographs is produced in a limited number and each image is more expensive as compared to stock photographs. Modern fine art photography is an innovative form of photography and is concerned with design and concept rather than just capturing an event. Fine art nature photography is designed to communicate a message and put the subjects in the preferred light form. In this type of photography, the arrangement of visual elements is very important. Composition of lighting, color, tone, texture, depth, perspective and other elements help in communicating the message in the photograph.

Nature photography involves exploring and pondering the mysteries of nature. Capturing the beauty of nature and bringing the aesthetic value of natural habitat displaying elements such as landscapes, wildlife, plants and close-ups of natural scenes and textures is done in nature photography. Nature photography in countries like Australia with awe-inspiring beautiful landscapes consisting mainly of tropical rivers, mountain streams, lakes with low plateau areas sectioned off by rugged mountain ranges is a pleasurable experience for photographers. It is one of the most desired destinations for photography where birds flutter through the woodlands of national parks and dazzling flowers of exotic gardens enthrall with a diversity of colors and form in the Australian outback landscapes. The national library of Australia has one of the largest photographic collections of many eminent photographers and showcases the diverse images of Australia that includes seascapes, outback landscapes, country living photographs, cityscapes, rain forest photographs, wild life photographs and other artwork photographic collections.

The photography Australia group was formed to give professional and amateur photographers a platform to learn and foster the techniques in the field of photography. It also promotes the value and effectiveness of photography and offers a vast range of services with access to photography competitions, educational services, seminars, workshops, training courses, mentoring programs, exhibition opportunities, website development, marketing, event and exhibition planning and consultation services. For availing photography services in particular region of Australia, like for Photography Sydney services, many websites and local directories can help in guiding to the professional photographers with their price packages mentioned.

Seven Steps To Learning Photography

Seven Steps To Learning Photography

Being a photographer is a great profession. You travel and have the chance to meet and shoot many people. Your pictures can touch many people and leave an impact. However there are a few small things you should remember when dealing with photography. Just seven points which can help make you a better photographer.

The first point is rather simple, keep a notebook. This way you can keep track of your clients and what supplies and tools you may need. Second, always carry your camera. Frequently, take pictures of everything and anything. You are always learning about photography. Whether it is lighting and shade and perception you are always learning with your camera. This also helps build confidence in your photography. The camera should be an extension of you.
The third pointer is to shoot in different conditions. Always be diverse with what it is you shoot with your camera. Shoot the sunrise or shoot people or activities. Always have a feel for many different visual subjects. Take note in your note book what you have learned.

Always remember to set goals. This is the fourth pointer for photography. Is there something you havent done yet with your camera? Then shoot it. A certain technique you would want to perfect or learn. This is where you start to publish your work for others to see.

The fifth pointer is to remember to read. A photographer reads about the trade. There are many books on the subject of photography. Always have a new book to read so you can always be ready to learn something new. Especially with the internet there is lots of information available at your fingertips. News about new cameras and photograph technology is always available.

Number six is to ask questions. No one is perfect. Travel around, find other photographers and then ask questions. Examine other artists work and see what others may do with their work and compare it with your own.
The final pointer to always remember is to change your perspective. Dont just shoot things from a basic angle or point of view. Common pictures are common in this industry. Always try and maintain a new and evolving style. If you can vary your perspective, you will be able to capture the moment with that feel of a pictures.

In the end always remember no matter how good you are there will always be a better photographer out there so learn from them and prepare to excel!

Pack Photography – The Art Of Talking Without Words

Pack Photography – The Art Of Talking Without Words

It may be a terrible clich, but if a picture paints a thousand words, pack photography can shift stock. There’s just no other way of looking at it. If you want to sell a product then it is essential to make sure that the catalogue photo works as hard as anything else you try. In fact pack photography may well prove to be of more importance than any other tactic you use.

We live in an image driven world. We are all bombarded every day by media images, from web pages to flyers, television adverts to billboard posters, from product images on boxes to catalogue photos. Every day we are exposed to several hundred marketing images, and we have necessarily become extremely good at filtering most of them out. We have all developed an unerring tendency to identify at a sub conscious level which products and marketing messages are intended for us, and which may also be of some interest.

This is important, because the first thing to appreciate is that your pack photography isn’t something people will always look for. Your potential customers may well be entirely passive. A catalogue photo or promotional picture has to be proactive, grabbing the attention of your potential customer. But it’s also worth bearing in mind that this has to be achieved at a sub conscious level, and your photo has to include several key bits of information.

Every photograph has to be capable of informing your potential customers that this is a product, business or brand which is relevant to them. Remember, this has to be achieved at a subconscious level. So how do you catch your target audience’s attention sub consciously though a single photo? Don’t try answering that question as even the most experienced and professional catalogue photographer would probably have trouble answering the question succinctly. It requires an accurate and in depth understanding of your target audience to begin with.

You may spend a fortune on the most innovative, clever and attractive marketing image, but if it fails to catch the attention of the right kind of person, then every penny will have been wasted. It would be like spending thousands of pounds on banners and posters saying ‘Happy Birthday George’ when the person’s name is Fred, and it’s their anniversary. Fred will probably not even notice it, because at a sub conscious level he’ll ignore it. This is a gross simplification of the problem, but it cannot be emphasised enough that a good understanding of your target audience is the first step towards pack photography which communicates to the right people.

Understanding who you’re targeting is the first vital step towards developing pack photography which will ‘talk’ to those people in the right way. Clearly if your target audience includes professional business executives then using vibrant colours, motion blur and funky angles will pass them by, whereas if your target audience is teenagers then using flat, clean and straight edged images will probably do little to catch their attention. Professional marketing photographers know the many tricks of the trade which can be employed to make sure that every catalogue photo or pack photograph catches the sub conscious attention of the right target audience. But that’s only the first step.

Because once you’ve got the attention of your audience, you then have only a split second to sell your product. Research has clearly shown that once people glance at a photograph they make an internal decision as to its interest to them in under one second. If the old clich of a picture painting a thousand words is true, you have around a second to get your audience’s attention, hold that attention and sell the idea of your product to them, communicating those thousand words clearly, accurately, unambiguously and, above all, quickly. Pack photography is the art of speaking quickly, without using words.

Marriage ceremony Photography Programs – What to Be expecting

Marriage ceremony Photography Programs – What to Be expecting

As an apprentice you are demanded to help established wedding photographers. Currently being an assistant will also introduce you to many men and women shifting all around in the similar sector, giving your foreseeable future contacts if ever before you come to a decision to go after a vocation in wedding ceremony photography. Immediately after helping out in several shoots and observing the photographer, you could be lucky enough to shoot a couple of weddings and gets critiqued by your mentor. Prior to they became popular these photographers to begin with started out as apprentices to other photographers.

Some teaching could also be realized inside of the classroom. There are numerous colleges all more than the world which give photography programs. A person of the courses focuses on wedding photography. Because these courses are often carried out on weekends or in the evening there is no need for you to miss your job or your courses. You are positive to have quite a few classmates. Assume that fifty percent of your time will be put in inside the room and the other half will be expended outside taking pictures to apply what you discovered. A hands-on practical knowledge could be attained by applying as apprentice soon after courses conclude considering that courses are usually centered on theories.es.

Self-analyze can also be thought to be marriage ceremony photography coaching. There are various how to guides and instructional video clips readily available to the public in the world wide web. You can also come across lots of books composed about this area as well. If you absence the time and income to enroll on your own in photography classes, this is the subsequent greatest matter. You ought to invest adequate time to browse the matter and apply it. You can ask your pals to critique your function. This plan is excellent specially if you are still commencing out on photography. There are several decisions of marriage ceremony photography teaching and you have the solution to select which 1 matches your agenda and spending budget.

Marriage ceremony photography courses are in my belief by far the very best way to learn how to photograph a wedding ceremony.

Attending a marriage ceremony photography training course will give you to begin with-hand knowledge of many critical facets of photographing a wedding. You will learn the importance of planning and its position in enabling you to take high-high quality wedding ceremony photos. The subsequent are just some of the details to search for and count on.

Understanding of Marriage ceremony Photography!

Understanding is key and when you absolutely recognize not only how to capture and current gorgeous wedding ceremony photos but also how the full wedding ceremony setup will work, your self esteem amounts will soar to new heights and you will really feel a lot more ready.

Self-confidence in Your Photographic Potential

Confidence is definitely vital in the wedding photography business enterprise. If you have self-belief in your tools, capture settings and what is essential from you all through the complete wedding ceremony, which includes the considering stages and post-wedding ceremony duties, your self self confidence and belief will mature and you will excel at this and earn respect from people about you.

To Understand How to Generate Capital!

You will be very well rewarded monetarily!

Why Did You Choose Photography As A Hobby

Why Did You Choose Photography As A Hobby

Surprising, because some people today have decided to give up photography as a hobby, some people go out, it is too expensive, while the other study, in order to speak too much, it is worth taking over. In addition, some people think that fast-moving video games and similar hobby interests, just a little slow. But if you really are “neutral” hobby of photography you can see, this really is the best and one of the most exciting hobbies you have tried it. This article can be some of these tips, and prompts you for you to enjoy more of your efforts.

Hobby or business?

You consider photography as a hobby, or hold, it is true business? Some people do not really need to know a studio, their own, the fate of images, many portrait or product shoot in the basement or warehouse can be. Some people find that they started photography as a hobby and then they grow the family business and in some pictures of my friends asked. You can also find out how your personal convenience, is a profitable company to do product photography. For example, if you have a friend’s online clothing store or a wedding gift or any other thing, can you ask, do something for them, and turn off your camera to – – you have a business idea! But if you only find love photography is fun and relaxation.Lumix DMC-FZ35 Battery

The necessary equipment

If you have photos in your home is a company, you certainly must be some standard headlights, a tripod, reflector, and some of the basic positions or furniture. However, if you track only as a hobby photographer, is, you put your plan in the hole picture, the necessary equipment. The necessary lens of the telescope functions as required landscape wildlife telephoto lens if you want to shoot outdoors, you need wide-angle lens. You should use a filter in front of your lens; If you want to drop the camera or something to protect sensitive filter against the lens.

Of course, a good indoor pictures Flash required again, this is why, when you want to shoot. If you want to take better just an ordinary family portrait, then you probably will not need that wide-angle lens, but a bad case of lost of Flash.Panasonic CGR-S006A Battery

Improved photo

You can improve your photography skills to simple common sense you will be surprised. Of course, just prior to your topic; it so we are not in front of a window. If everyone wore black, you will see what. Just use your common sense and practice, you will find it hard not thinking like you photography!

Indian Food Photography With Quality Shots Helpful For Promoting Business

Indian Food Photography With Quality Shots Helpful For Promoting Business

Food industry in terms of restaurants and diners is fast growing. Partly because of the interest of people to eat outside once or twice in a week and mostly because of the availability of variety in menu, the restaurants have become a favourite place for many food enthusiasts. There are people who make it a point to visit a restaurant during weekends and enjoy a blissful evening with luscious foods and complimentary drinks. Restaurants are also raking in for better customer inflow by offering multi-cuisine menu. But, they have to do something better to project their names in the particular field.

Restaurants can promote their ads with well designed photographs
Restaurant food photography can come into the scenario of advertisements for various diners. This can showcase the best of these food joints by providing a detailed picture of the best food preparations and special desserts. Through Indian food photography, food enthusiasts will be able to know about these restaurants and would be attracted to try these out. By making the food preparations up to standard and serving them in a well decked up environment, restaurants are sure to flourish. Visitors will find it interesting to be in a neatly decorated place, where food served is up to their taste and offers a range of delicacies.

Photography helps percolate newspaper audiences and online visitors
Basic idea behind the Indian food photography is to spread the news into the local and national dailies. With large scale promotions of eateries in various newspapers, it is a golden opportunity for upcoming centres to showcase their best menus and be known for the variety of food served. Running an article in the dailies or weekly papers, along with the beautifully presented photographs, is an additional feature of promotion. Plenty of restaurants and diners are trying to figure in such promotions by resorting to restaurant food photography.

Pictorial representations of restaurant promotions more effective
In the process of advertisements where food is being spoken about, the charm is further heightened by the delicious looking pictures of various dishes. This will allow the readers of newspapers and online blogs to know more about these restaurants. As a result, the turnout in these eating joints is increased and so do the sales. Customer friendly environment, quick services and delicious food items can be the bearers of popularity of the restaurants. With Indian food photography, showcasing the best of the restaurants, this popularity is further supported and made to reach across more number of food enthusiasts. In the long run, such promotions are sure to be admired and create etching memories in the minds of the readers.

Discount Wedding Photography – How To Get Your Portraits Cheaper

Discount Wedding Photography – How To Get Your Portraits Cheaper

Every penny counts when you are planning your wedding and honeymoon. As you are probably finding out, things are a little more expensive than you probably thought they were going to be, Thankfully, we have found some of the most helpful money saving tips on wedding photography. With our tips, you will be able to get discount wedding photography that does not look discount at all!

First, you have to understand, no one is going to offer you a cheaper price on your wedding photography if you dont ask for it. Basically, in the world of negotiating there is no room for embarrassment.

You have to be willing to go the extra mile to save a dollar. You might not be able to save as much as you want on your discount wedding photography, but even $20 less is $20 left in your pocket.

You will need to look online and determine the average going rate for wedding photography in your area or the area you are getting married. From here you will know about how much you should set your budget at. Then start looking at the prices for the packages you want. Get ready to begin negations with the photographer.

Make several appointments to various photographers so you can find the potential discount wedding photography studio you will be using. Lets say the package you want has everything you want but it has too many 10x12s. Take note and discuss the possibility of reducing the price since you will not need everything in the package.

Explain to the photographer that their prices are a bit out of your price range and it is vital that you do not overspend your budget. Then discuss the possibility of reducing the price of your package since you do not need the additional 10x12s. More likely than not, the studio just opened their doors to becoming a discount wedding photography studio without even realizing it.

Another way you should be able to get the price down a little is to show the photographer that the prices in your area are not quite as high as he or she is charging. This can often open the eyes of the photographer and almost force their hand at becoming your discount wedding photography studio.

No one wants to lose a potential client, so more often than not, if the price is still reasonable you can get the photographer to come down to a lower price. Thus, you have gotten your portraits at the price you wanted!

Wedding Photographers South Miami -Different Types of The Photography In The Market

Wedding Photographers South Miami -Different Types of The Photography In The Market

The Wedding Photographers South Miami isn’t just any of the photographer that comes all along to take photographs; they must connect in the friendly & confident manner, and with parents, bride, groom, grandparents & any kids at wedding as well as at times, pet dog also. Wedding photographer must feel all emotions as well as become the part of the day, by this I mean they must know emotions of people who are attending their wedding, how else will wedding photographer capture the emotions on the camera, suppose they do not feel & understand them. Romance, excitement as well as final realisation of the months, perhaps even several years, of the planning for that one day & it is wedding photographer’s job for capturing the emotions in the realistic and, beautiful method. Bride & groom is nervous, parents hoping the whole thing runs parents, very smoothly like they have planned out for as well as kids, and trying not to appear very bored with all fuss over them. I capture some best photographs of kids in weddings.

Wedding photographs must reflect events of a day in a way that, by looking back, while you are the old married couple, this may appear like wedding was just yesterday. All details have to get photographed, which includes church and venue for a ceremony and, reception. Unluckily, there are a few people who won’t allow religious ceremony being photographed that is other reason that I love to come little early, and give myself an opportunity of chatting with minister, priest and official who are conducting ceremony and in case possible, gain compromise, in these cases. The good photographer is totally aware of the areas to think for each occasion. The wedding is unique as well as the wedding photographs must as well be unique. I select to specialise in the wedding photography, at first as I did not have the photography studio but, when I run the photography business, I get a lot of personal enjoyment in photographing the weddings, I will not have this other way. And my approach towards wedding photography is relaxed; I prefer wedding photojournalism approach, since most of the top wedding photographers will do. My portfolio is filled with photographs of the relaxed couples who are enjoying the wedding day as well as spending little time with the friends & family not, photographer.

The wedding photographs are more enjoyable and look at and help to capture wedding’s events like they unfold. In short, the wedding photography is much the specialized area as well as wedding photography must always get left to professional. Weddings cannot get re-photographed in the photography studio. The fine art photography takes photographs taken in the wedding as well as turns them in the works of art. The wedding photographer at Soul Echo Studios are skilled in photography will manipulate wedding photographs in a way that they can forever capture spirit as well as style of the wedding day.

Professional Photography 10 Character Traits Of A True Pro

Professional Photography 10 Character Traits Of A True Pro

The most professional and very successful photographers that I have worked with during my own twenty-year professional creative career have all shared certain character traits. By developing these traits yourself, you can fast-track your own photography career development.

1. The ideal ‘Perfect Photographer’ needs to have a powerhouse work ethic. They accomplish things in a day that ordinary mortals take weeks to do. They seem unstoppable. They know their time is valuable – irreplaceable actually – and don’t waste it watching TV or on Yahoo Messenger.

2. The Perfect Photographer is very easy to get along with, has great people skills, an excellent sense of humor and people naturally like working with them.

3. The Perfect Photographer is genuinely curious, interested and fascinated by their craft and loves innovation and inspiration from any source – a beginner or otherwise.

4. The Perfect Photographer maintains composure in stressful situations where others flounder and lose control of the situation and possibly themselves. In this sense, the Perfect Photographer inspires trust, confidence and belief because they are unflappable and unfazed by almost anything.

5. The Perfect Photographer is always experimenting with new approaches, new tricks, new lenses, new software etc. In short, they don’t become cynical, bored, lazy or complacent with their skill level and are always enthusiastic and eager to find out cool new stuff.

6. The Perfect Photographer has clarity and knows precisely what they are aiming for at the final stage of output, e.g. a giant billboard poster, at the earliest stages of input e.g. conceptual planning. Small modifications early on in a project can have absolutely massive implications for a project later. The Perfect Photographer is always aware of this and is flexibly adapting, responding and problem-solving at each stage with the optimum later final output always in mind.

7. The Perfect Photographer is completely generous and recognizes the fundamental importance of humbly giving back some of their accumulated wisdom, experience or even money. They are a giver, not a taker.

8. The Perfect Photographer knows how to say ‘no’ politely. It does not matter who the ‘no’ is to, they are excellent at doing it in an inclusive and polite way that actually makes the other party respect her or him more, instead of less.

9. The Perfect Photographer has integrity and can be depended on, no matter what. If the Perfect Photographer says that they will deliver something, they will. If they genuinely cannot due to unforeseen problems, they communicate constantly with the person that they have made the commitment to so that the situation is crystal clear to everyone involved.

10. They are not at all egotistical and are motivated by their humble love of the process, the craft, the art, the science, of what they do. They are not interested in fame (but know how to promote their work to maximum effect) or extravagant wealth (but get paid a fortune) but instead feel like a ‘servant’ to the art of photography – if that is not too corny.

Now, which of these qualities do you have and which do you need to develop (a lot?) more.